Amazon launches an Instagram clone because shopping

Amazon has launched a social network... of sorts.

The online shopping giant's latest app feature, called Amazon Spark, is an Instagram-like feed of shoppable photos posted by Prime members. Users can react to the content with "smiles" (Amazon's version of a "like") and comment or tap an icon embedded in the photo to visit the product pages of the items being discussed.

SEE ALSO: Amazon has quietly turned its mobile app into a weird and wonderful ecommerce arsenal

Most of the posts resemble those of any other social network. There's news stories, updates about people's days and random musings. The only difference is that each of the sentiments is usually tied in some way to one or more Amazon products. Read more...

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