Claim it! wants to be Instagram for free products

Marketing is expensive so Ali Abdullah wants to cut out the middlemen.

His app, Claim it!, relaunched this week with the goal of connecting people with companies or individuals looking to give stuff away for free.

"Our concept is they can promote whatever they love by just giving people something," said founder and CEO Ali Abdullah. He previously worked as a software engineer at Google but later ended up homeless for a few months. That's how the idea for Claim it! came to fruition. 

Digital ad budgets reach into the billions of dollars and are still rising, but there's still doubt on whether it works. Brands don't know whether or not they're really selling anything, and more importantly to some, are they creating fans? Read more...

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