The future of Snapchat is in the dancing hot dog's hands

Is Snapchat dying? You'd think so, given the tenor of recent reports about everything from its dipping stock price to its supposed non-essentiality with teenagers.

But everyone giving up on Snapchat is missing something right under their noses: a breakdancing rod of pink slime. If there's a star of the summer, it's the dancing hot dog.

"Value" on social media is hard to quantify. Facebook has 2.01 billion monthly users, but its News Feed has long been a morass of untrustworthy news links, viral videos, and bad opinions from distant friends and relatives. How valuable is a service that users resent and fear? For now, it's worth about $500 billion, but eventually the scale can tilt too far in favor of crap, and users can flee. Facebook does too much to do much of anything well. Meanwhile, Snapchat has a dancing hot dog. It's silly, it's brilliant, and it says basically everything about the app and its possible future. Read more...

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