What you need to know in advertising today

KIND Times Square

With an emphasis on wholesome ingredients, a do-gooder social agenda and smart marketing, Kind's granola snack bars have been a game-changer in the US snack bar market.

Now, Kind Snacks is coming for the kids' aisle in a move that should terrify industry leader Welch's. The healthy snack-maker is venturing beyond snack bars and granola for the first time ever and launching fruit bites.

To read more about Kind's move into the fruit snacks category, and the associated marketing push, click here.

In other news:

THE SNAP 30: Meet the most important people who help Evan Spiegel run Snap Inc. While Spiegel focuses on product innovation, key hires, and acquisitions, his top lieutenants are tasked with making sure the newly-public entity that is Snap Inc. outlives competitors and meets investor expectations.

Facebook really is losing teen users to Instagram and Snapchat. According to a study by eMarketer, monthly teen use of Facebook in the US and the UK will decline faster this year than last year.

WhatsApp is reportedly rolling out a new feature to its Snapchat-like "Status."Much like on Facebook, the new update will allow users to create status updates with text on a colored background, choose between different fonts, and even add links.

Spotify executives have reportedly met with US regulators to discuss its upcoming direct listing. It's bypassing a typical IPO and the SEC is looking into the unusual plan.

Microsoft has announced that its voice-recognition technology has become better than humans at transcribing conversations. The company achieved a 6.3% error rate back in September, and has now come down below 5.1% — the error rate of a group of people.

Here are the 13 business leaders who have distanced themselves from Trump so far. The list includes JPMorgan Chase & Co. CEO Jamie Dimon and Denise Morrison, CEO of Campbell Soup Company, among others.

CNN is launching a daily 6 p.m.Snapchat news show called “The Update,” the Wall Street Journal reports. The show will feature reports from its correspondents around the world, plus breaking news segments.

This fall will see an uptick in the number of brands reviewing their media agencies, Adweek reports. A bunch of major clients are scrutinizing their partnerships.

Follow us at @BI_Corporate to be among the first to hear about news and updates from Business Insider.

Also, sign up for the Executive Summary , a new biweekly newsletter that brings the latest marketing news, trends, and company updates straight to your inbox.

Join the conversation about this story »

NOW WATCH: Here's everyone left on Arya Stark's kill list on 'Game of Thrones'