'Playboy' founder Hugh Hefner dies at 91

Hugh Hefner, founder of Playboy magazine and cultural provocateur who pushed sexuality into the mainstream in the 50s and helped usher in the sexual revolution of the 60s, died at his famed Playboy Mansion home in Los Angeles, Playboy has confirmed. He was 91.

On a shoestring budget and an idea, Hefner and his associates in 1953 founded Playboy, which became a popular brand almost overnight — not just publishing one of the most well-known men's magazines, but launching a media empire that spanned TV, politics and just about all areas of the zeitgeist.

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