Volvo wants you to treat your car just like your smartphone
Volvo is hoping that drivers will be ready to upgrade their cars just like they do their phones: on an annual schedule.
The Swedish automaker will now offer a 12-month subscription for its new XC40, which it's calling the "Care by Volvo" service. The concept is specifically designed to mimic the yearly refresh schedule consumers have grown accustomed to from smartphone makers.
Volvo is offering drivers more than just the option to switch out their SUV on a yearly basis. The package also offers payment options on a national, flat-rate monthly fee, eschewing the typical dealership structure included in most leases (the rate hasn't been settled yet). Read more...
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Volvo wants you to treat your car just like your smartphone
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Saturday, September 23, 2017
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