What you need to know in advertising today

FILE PHOTO - An Uber sign is seen in a car in New York, U.S. June 30, 2015. REUTERS/Eduardo Munoz/File Photo

Uber filed a click-fraud lawsuit Monday that could have big implications for the world of digital advertising.

The app-based taxi company is suing Dentsu-owned Fetch Media over allegations that the advertising agency billed Uber for fraudulent ads. Uber is seeking at least $40 million in damages.

To read more about the lawsuit, click here.

In other news:

FETCH CEO: Uber's allegations are 'unsubstantiated, completely without merit, and purposefully inflammatory.' James Connelly denied the allegations and said that the agency would respond robustly "to ensure we set the record straight."

Toys R Us files for Chapter 11 bankruptcy protection. The company has increasingly struggled to compete with online retailers in its two main businesses: baby goods and toys.

The Food Network wants its own version of BuzzFeed's Tasty. It is rolling out Genius Kitchen, a social-centric media brand aimed at foodie millennials.

Former CBS Late Night host Craig Ferguson is doing a YouTube show about life's big questions – and it's being funded by a fashion brand. It is GANT's biggest ad campaign to date.

Vox Media is bending to the wave of using technology to sell ads. Advertisers can now buy Vox Media's high-end ads 'programmatically.'

Roku's CEO and other insiders will control 98 percent of the company's voting power even after its IPO. It is taking a page from the books of Google, Facebook and Snap, creating an ownership structure that will give its CEO and other insiders outsized power.

MIZUHO: Here's why Facebook has 'a realistic opportunity' to enter China in 2018. Analyst James Lee came to the conclusion after meeting "various industry contacts" in China during a recent trip.

As America becomes more polarized, private companies are getting pushed into the political spotlight. US consumers are calling on private businesses to take a political stance.

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