Uber to open super sleek lounges in 33 malls across U.S.

Uber wants its customers to relax, and not just when they're in cars. 

Enter the "Uber Lounge," a new initiative in partnership with Westfield to open physical pick-up and drop-off locations that offer Uber riders and drivers—or anyone really—seating as well as ride assistance in some locations. The development is a grand showing of Uber's branding, an advertisement beyond billboards and digital displays in cities across the U.S. 

SEE ALSO: Uber's problems in London are Uber's problems everywhere

The new lounges will appear at all 33 of Westfield's shopping centers in the U.S., starting with Century City in Los Angeles and roll out over the next few weeks. Uber described the area as featuring an "ultra-modern design, sleek seating, and other amenities" in a blog post Monday. But viewers can judge for themselves: Read more...

More about Marketing, Uber, Lyft, Ride Hailing Apps, and Uber Drivers

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