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By now, most people have heard the the stat that some 75% of people never venture beyond the first page of Google search results. If you haven't heard that before, just think about your own searching practices: When was the last time you actually dug that deep? Didn't think so.

When it comes to getting that coveted spot near the top of page one — and, ultimately, potential customers' eyes on your site — the name of the game is "search engine optimization." In a jargon-free nutshell, SEO is the process of increasing traffic to your site, which can be done by running keyword research and building a mobile-friendly website, among tons of other techniques. Read more...

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