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If you run your own website or help a business run theirs, you probably already know that there’s a ton of data you can get from your audience. For instance, where they go on your site, how they engage with your content, how they got there, how long they stick around, and whether you’re converting their visits into sales. But if you don’t know your way around Google Analytics, it can be hard to make sense of all that data — and to know what to do with it. Read more...

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