How to use Calm, the award-winning meditation app that's now valued at $250 million
Calm, a meditation and relaxation aid, is now worth $250 million, according to CNBC.
The San Francisco-based startup's new valuation comes after Insight Venture Partners announced the investment of more than $25 million on Monday.
It effectively bringing Calm's value up to match it's closest competitor, Headspace, which also was valued at $250 million as of January, 2018.
Calm, named the 2017 iPhone app of the year by Apple itelf, promises to help users sleep better, boost confidence and reduce stress and anxiety, all with the help of guided meditations, soothing music, and bedtime stories.
"A 2011 Harvard study showed that participating in a mindfulness meditation program made measurable changes in brain regions associated with memory, sense of self, empathy, and stress," says a soothing woman's voice in Calm's recommended first session, as the sounds of gentle waves, a light breeze, and lakeside birds chirp on a loop in the background. "So the question is: How do we start practicing it?"
Here's how to get started with Calm. Just know in advance that while it's free to download, it costs $60/year after your free trial is up.
You'll get started on your meditation journey by downloading Calm in the App Store or Google Play Store.
The meditation aid is available for both iOS and Android operating systems, and has an Apple Watch version.
You'll notice right away that the app has overwhelmingly positive reviews, which has landed it in the top spot for meditation apps on both the Play store and the App Store
Upon opening the app for the first time, Calm asks you to choose the top goals you want to accomplish via meditation. "Calm can change your life," it says.
Don't worry, you can choose more than one!
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Tuesday, March 27, 2018
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