The Truth campaign took down teen smoking. Now it's going after JUUL.

JUUL is the vape giant that went from zero to $16 billion in three years. Truth Initiative is the largest anti-smoking organization in the United States.

Both the company and the non-profit claim to have the same goal: helping smokers quit tobacco cigarettes. But Robin Koval, CEO and president of Truth Initiative, hasn't been shy about slamming JUUL. 

SEE ALSO: Juul vapes will contribute to a dangerous e-waste crisis

"The fact that JUUL is acting like, 'What, young people are using JUUL? We never intended that to happen,' is a little disingenuous," she said. 

Oh yes, that. Teenagers love JUUL. Twitter, Instagram, and Snapchat are filled with #juul references. These days, downtime at college is basically all about posting Stories of yourself JUULing to Drake.  Read more...

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