Digital Marketing News: Twitter’s Unfollow Suggestions & Threading Test, Instagram Showing Join Dates, & Google’s Algorithm Update

2018 September 8 News Pew Research Center Chart

Many Facebook users don’t understand how the site’s news feed works
Results from a new Pew Research Center survey examine how well people know Facebook’s news feed, with U.S. users under 18 having a better grasp than all older demographic groups. Pew Research Center

Twitter’s Testing a New Layout for Replies, Focused on Improving Engagement
Twitter has begun testing an improved layout design with better threading and activity indicators, among several other new features that could see eventual public release. Social Media Today

Digital Marketing Spend Roars Despite Weak Privacy Concerns And Capability Performance
A new Forbes CMO study takes a look at a strong digital spending trend, in spite of recent industry concerns. Forbes

Inside Instagram’s New Plan to Improve Security Amid Bots, Fake Followers, and Other Bad Actors
Fortune examines some of Instagram’s latest plans, including the addition of a prominent “Date joined” placement that will join other changes being rolled out. Fortune

Twitter Confirms Test of Personalized “Unfollow” Suggestions
Twitter announced that it has been testing a new feature that displays a list of recommended connections a user may wish to unfollow, however the service hasn’t yet announced plans to roll the functionality out to its full user base. Slate

The newest Forrester Wave on social listening platforms expresses disappointment in the category
A new Forrester Wave report offers insight into social listening tools’ potential growth, despite certain present shortcomings. MarTech Today

2018 September 7 Statistics Image

The state of advertising on Instagram Stories in five charts
DigiDay has published an examination of an advertiser budget shift to Instagram that is due in large part to the continued growth and success of its popular Stories component. DigiDay

How unisex brands are capitalizing on gender-neutral products and messaging
A glimpse into the fashion and luxury industries and how millennials and Gen-Z are among the most receptive consumers when it comes to gender-neutral brand messaging. Glossy

Google Offers More Algo Update Details
Google has shared information on several new factors that are typically involved when a site search ranking drop is identified. Search Engine Journal

Facebook Is Exploring a Way for Publishers to Test Different Versions of Organic Posts
Facebook has announced an expansion of previous trial runs allowing publishers to test up to four organic posts using differing elements, an often-requested feature among some digital marketers. AdWeek

ON THE LIGHTER SIDE:

2018 September 7 Marketoonist Tom Fishburne Cartoon

A lighthearted look at digital transformation by Marketoonist Tom Fishburne — Marketoonist

IPUs? These New Chips Are Minted For Marketing — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lee Odden — 3 Types Of Conference Content That Will Boost Results — Heidi Cohen
Lee Odden — Your Content Marketing World 2018 Survival Guide: Don’t Miss These Sessions and Sights — LinkedIn (client)
Lee Odden — Interview with Joel Backaler #InfluencerInterviews — Onalytica
TopRank Marketing — Introducing the 2018 Content Planning Report — DivvyHQ

What are some of your own top content marketing news items this week?

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