Goop has been reported to UK regulators for 'potentially dangerous' claims

Gwyneth Paltrow’s controversial lifestyle and wellness brand Goop is facing some adversity these days. Just a month after settling a consumer protection case in California over unscientific claims, Goop has been reported to two regulators in the UK — the National Trading Standards and the Advertising Standards Authority. 

SEE ALSO: Gwyneth Paltrow's Goop to pay $145,000 in settlement over vaginal egg claims

Goop was reported by Good Thinking Society, a pro-science organisation, for 113 misleading claims on their website. According to Good Thinking Society, the 113 claims are in violation of UK advertising law.  Read more...

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