What can B2B marketers learn from behavioural economics?

How to boost business results by recognizing cognitive biases In the 1970’s two young psychologists named Daniel Kahneman and Amos Tversky pioneered a new field of study, which eventually became known as behavioural psychology. They were interested in understanding whether …..

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What can B2B marketers learn from behavioural economics? What can B2B marketers learn from behavioural economics? Reviewed by mimisabreena on Tuesday, November 27, 2018 Rating: 5

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