8 reasons you should buy Fitbit's $150 smartwatch instead of an Apple Watch

Fitbit Versa

The Fitbit Versa is a $200 smartwatch aimed at the everyday consumer.
While the Apple Watch has long been the leader in the smartwatch category, there are plenty to reasons to choose Fitbit's Versa instead.
Fitbit is offering the watch for $150 right now — $50 off — for Cyber Monday.

Buying a smartwatch these days is anything but a simple process.

On one side, you have the Apple Watch, the undisputed queen of the smartwatch category and the best-selling watch in the world.

On the other side, you have a wide array of smartwatches that work with various platforms and at all price points. There's the vast lineup of watches running Google's Wear OS, as well as heavy-duty devices from companies like Garmin and Samsung.

But in recent months, a new competitor has arrived on the scene: the Fitbit Versa, a $200 smartwatch — $150 right now! — aimed at the everyday consumer. The Fitbit Versa is the closest thing the Apple Watch has to a real competitor, and it's an excellent watch in its own right.

So while there are plenty of reasons to love the Apple Watch, here are eight reasons to choose the Fitbit Versa instead:

1. The Fitbit Versa is significantly cheaper than the Apple Watch.

The Fitbit Versa costs $200, while the Apple Watch Series 4 starts at $399.

That said, both devices are on sale for Cyber Monday. You can get as much as $80 off an Apple Watch (although most deals are on the last generation watch, the Series 3) and $50 off the Versa right now.

2. The Fitbit Versa is smaller than the Apple Watch.

The Fitbit Versa is 24 mm wide and 24 mm tall, making it slightly smaller than the smallest available Apple Watch, which is 38.6 mm wide and 33.3 mm tall.

A smaller watch may not be important for everyone, but the Fitbit Versa does fit better on women's wrists.