The ‘GDPR effect’ on email marketing – was it all worth it?
The DMA’s head of insight, Tim Bond, discusses why its research points towards the GDPR having a positive impact on the relationship between consumers and brands Consumer behaviours and preferences are constantly evolving, alongside the rapid pace of technological change. …..
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The ‘GDPR effect’ on email marketing – was it all worth it?
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Monday, February 04, 2019
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