After widespread backlash, Hallmark will bring back the lesbian wedding ad

Earlier this week, the Hallmark Channel pulled four ads for wedding website Zola because they featured a same-sex couple, bending to pressure from conservative group One Million Moms. Now it seems Hallmark is bending back the other way, pledging to reinstate the blushing brides after widespread backlash.

A Hallmark Channel spokesperson initially told the New York Times the ads' removal was due to a company policy "not to air overt public displays of affection in our sponsored advertisement, regardless of the participants." 

However, Zola disputed this claim.

"The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing," Zola's chief marketing officer Mike Chi told the Hollywood Reporter. "Hallmark approved a commercial where a heterosexual couple kissed."  Read more...

More about Lgbtq, Hallmark, Hallmark Channel, Zola, and One Million Moms

COntributer : Mashable https://ift.tt/38DYool

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