Beefcakes Now Deliver Sushi to Your Door in Japan During Lockdown

As delivery services continue to be of essence at this time, a new sushi business in Japan decided to buff up its staff — and quite literally.

Vber Macho, based in Nagoya, is targeting customers who are down to get served by muscular delivery men.

Owner Masanori Sugiura already runs two other food businesses: catering company Withwin and upscale sushi restaurant Imazushi.

Interestingly, he happens to be a bodybuilder too, so he incorporated this interest into his new startup.

Vber Macho offers bento plates, sushi sets and party platters.

As of this writing, it deploys six delivery men — including Sugiura himself — who have met each other through bodybuilding tournaments.

The deliverymen come at the customer’s doorstep in happi coats, which happen to be part of traditional Japanese culinary culture.

A genius choice for their uniform, the coats can be easily stripped off should customers request for the deliverymen to flex their muscles.

Nagoya delivery service Vber Macho will send macho men over with your order, then strike a pose. The CEO, who happens to be the deliveryman in these photos, said that at this time when deliveries are getting commonplace, this service might make them stand out. pic.twitter.com/6ZaSoVFdHV

— unleashthegeek (@unleashthegeek) May 19, 2020