Meet UBS CEO Ralph Hamers, a leader behind Credit Suisse negotiations who opts for open-necked shirts and wants to build 'Netflix of wealth'

CEO Ralph Hamers of Swiss bank UBS addresses the Annual Meeting of Swiss Financial Institute (SFI) in Zurich, Switzerland November 10, 2022.

Arnd Wiegmann/Reuters

• UBS CEO Ralph Hamers is a key figure in negotiations to buy Credit Suisse and prevent its collapse. 
• The 56-year-old exec has worked in Swiss banking for more than three decades and is a proponent of digital innovation. 
• Here's a look at the life of Hamers. 

In tense, down-to-the-wire negotiations, UBS is working to eke out a deal to buy Credit Suisse and prevent a bank collapse before international markets open Monday, led in part by the Swiss bank giant's CEO, Ralph Hamers. 

The 56-year-old Dutch businessman has been at the helm of UBS since November 2020, joining the bank after more than 30 years at ING Group. 

Beyond his financial acumen, Hamers has become known for his quirks, including often appearing sans tie and with his shirt collar open, according to Barron's, a rarity in the buttoned-up world of finance. 

Hamers is known for appearing without a tie and with his shirt collar open.

Arnd Wiegmann/Reuters

Considered a digital innovator at ING and UBS, he told CNBC at the World Economic Forum in Davos in 2022 that he said he wanted to make the bank the "Netflix of wealth."  

"When we started to develop our new strategy around how we can become the wealth ecosystem, how can we become the Netflix of wealth, of banking, it was about how do we get out content ... in a more digital way," he said.

"How do we make it so they consume the content in the way they consume media, like a Netflix, where they watch a trailer and think, 'I like this, I want to see more of this'?"

Despite leading ING through turbulent times — including course-correcting the bank as it struggled to repay a bailout of €10 billion — he also was involved in a 2018 probe into the company's failure to adhere to anti-money laundering regulations. ING ultimately was slapped with a nearly $900 million fine for not adequately preventing financial crime, according to BBC News. 

At the time, he said the bank took "full responsibility" and its failure to follow policy was "unacceptable," BBC News reported. 

Hamers has been married to Patricia van Nimwegen since 1997, and the couple have twins. 

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