Let's bring back the super weird 1990 Rock the Vote campaign

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We're just a month away from the midterm elections, so...where's Megadeth when you need them?

By now, you're probably familiar with Rock the Vote, a voter mobilization nonprofit started by Virgin Records executive in John Ayeroff in 1990. The campaign blew up when it partnered with MTV in advance of the 1990 midterm elections.

The nonprofit is as active as ever. Still, it's the 1990 campaign – featuring LA Gear, Lenny Kravitz, Madonna, Megadeth, and freaking Deee-Lite – that we need today.

In 1988, less than 40 percent of eligible 18-24 year olds votedAccording to the Pew Research Center, just 20 percent of voters aged 18-24 vote in midterm elections nowadays. That's a marked decrease from 1964, where just over 50 percent of eligible voters in that demographic did.  Read more...

More about Watercooler, Mtv, Nostalgia, Culture, and Politics

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Let's bring back the super weird 1990 Rock the Vote campaign Let's bring back the super weird 1990 Rock the Vote campaign Reviewed by mimisabreena on Sunday, October 07, 2018 Rating: 5

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