Online Marketing News: CEO Social Success, Influencers Love Instagram & Pinterest Video

3 Things Every CEO Should Do to Succeed on Social Media [Infographic] This new infographic from MDG Advertising illustrates three simple rules for CEOs on social media: Start with LinkedIn, pick a few networks outside of LinkedIn and stick with them, and avoid being boring. Why should CEOs be on social media in the first place? It gives the organization a human face, and it's a great way to positively impact a company's reputation. MG Advertising Influencers: Instagram Is the Most Engaging Platform (Report) A new report shows that 60% of influencers consider Instagram to be the most effective platform for engaging with their audiences, while only 18% said Facebook was the most engaging. The same study showed that 34% of influencers didn't think that brands had a realistic understanding of the costs of influencer marketing. SocialTimes Pinterest Says It's Making a 'Bigger Bet on Video,' Debuts Promoted Videos According to Ad Age, Pinterest "on Wednesday introduced Promoted Video ads, allowing users to expand its existing, animated Cinematic Pins to access a full auto-play video with sound. Brands can display six Buyable Pins beneath each video as it plays." Ad Age How to Outperform Fortune 500 Brands on Instagram [Research] Content Marketing Institute analyzed a year of Instagram content from Fortune 500 companies and found four key takeaways: The most engagement is between 10pm-3am Eastern for F500 brands, F500 companies are posting mainly on weekdays but Sundays see the most engagement, pre-editing photos to post on Instagram isn't a good idea and use hashtags and question marks rather than exclamation points. Content Marketing Institute Marketers have high hopes for automated content "In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report, nearly a quarter of respondents identified content marketing as the key trend for their company this year." However popular, ClickZ also found that the majority of companies surveyed didn't have a dedicated content marketing team. ClickZ

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3 Billion Shares: What We Learned from Analyzing the 1 Million Most Shared Articles from December 2015 to June 2016 Fractl and BuzzSumo paired up to analyze the 1 million most shared articles in the first six months of this year, and the results are enlightening. For example, Facebook accounts for 90.2% of social shares, and only 14 publishers averaged 5,000 or more shares per article. Fractl Enterprise Marketing in 2016: Channel and Priority Trends "Enterprise marketers say television advertising and social media are two of their top channel priorities this year, according to recent research from Clutch and R2i," Marketing Profs reports. 34% of marketers say increasing brand awareness is their top priority this year, and 32% cite building customer loyalty as their top priority. MarketingProfs Blab shuts down its live video platform Blab co-founder Shaan Puri announced late last week that they've closed the platform, citing "user churn was a problem because live video streams require a user’s complete attention. Puri says only about 10 percent of Blab’s userbase visited regularly." Marketing Land Twitter Is Now Letting Brands Sponsor Its Emoji-Like Stickers According to AdWeek, "In June, Twitter launched stickers that let users overlay searchable emojis and graphics on top of their photos. Now Pepsi is the first to launch a paid ad campaign using the visuals." However, it's not immediately clear how promoted stickers are sold. AdWeek After redesigning Discover, Snapchat finds viewers grow but engagement drops About two weeks after Snapchat launched their new Discover section, publishers are seeing an increase in overall viewers, but a drop in total views, completion rates and time spent per user. Publishers are also noticing that viewers are opening editions and only viewing the cover article, resulting in a 28% drop-off after the first snap vs. 13% prior to the redesign. Digiday What were your top news stories this week? I'll be back with my lovely co-host, Josh Nite, next week with more online marketing news. Have something to share? Tweet me @Tiffani_Allen or @toprank.

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