There's a new sign that Apple expects iPhone 7 sales to be disappointing (AAPL)
Usually, after Apple releases a new iPhone, it puts out a breathless press release about how many people pre-ordered it on the first weekend.
For example, last year:
“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Tim Cook, Apple’s CEO.
And 2014:
Apple today announced a record number of first day pre-orders of iPhone 6 and iPhone 6 Plus, the biggest advancements in iPhone history, with over four million in the first 24 hours.
This year, Apple won't be announcing pre-release numbers, possibly a sign that it expects iPhone sales to be muted. Apple says it won't release the numbers because the pre-order statistics will be dictated by supply, not demand.
Analysts expect iPhone sales to be roughly flat through the end of the year.
Here's what Apple told CNBC:
JUST IN: Apple says it will not be releasing iPhone pre-order numbers as it traditionally has in the past. http://pic.twitter.com/kGXfPcUkKB
— CNBC Now (@CNBCnow) September 8, 2016
We'll have to wait until Apple reports its quarterly earnings to see whether the iPhone 7 and iPhone 7 Plus is selling well.
SEE ALSO: One word was missing from Apple's earnings press release
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