The Foolproof Guide to Understanding Visual Heirarchy

By implementing the basics of visual hierarchy, your website can not only tell your viewer where to click, but it can also communicate everything you need to say—and all without a lick of copy. Through simple art class techniques, your website’s aesthetic and conversion rate can be completely transformed.

But before we can discuss how to create visual hierarchy, we have to talk about why we need it. Visual hierarchy is important for three reasons (let’s call them the 3 C’s)...

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from Vandelay Design http://www.vandelaydesign.com/basics-visual-hierarchy/