Celebrities’ endorsement earnings by social media platform

Chart of the day: Celebrities and influencers on YouTube lead the way with earnings.

YouTubers with over 7 million followers are earning $300,000 on average, Facebook and Instagram accounts with over 7 million followers are also getting over half that amount too.

Even just 100 thousand followers on Twitter can lead to earnings of around $2000, but on YouTube an average of $12,500. Twitter seems to be on the cheaper end, whilst YouTube is the most expensive platform for influencer marketing.

Posts on Facebook can cost $75000 for influencers who have over 3 million followers.

• Source: The Economist 
• Our expert level resource, Influencer Outreach Guide shows you how to use to find and monitor influencers using social media
• Find out more about the rise of influencer marketing 

Contributer : Smart Insights