Facebook’s Gaining on TV Advertising Revenue

Chart of the Day: Facebook's revenue per user increase 10 fold in 5 years

Facebook's drive to monetize itself has seen the social media titan raise its revenue per user from $2 to $19 in just 5 years.

In this time Facebook has released many different advertising options for marketers to spend their budgets with. In the early days, we were using the advanced for the time demographic and 'likes' targeting options to serve ads via the news feed & the right-hand side area. But with the introduction more advertising features as well as adding Instagram to the mix, I can only see the gap between TV and Facebook becoming smaller and smaller.

Now there are a wide range of ad options for Facebook. Which are:

Retargeting - art of advertising to people who have visited your website before
Messages - Contacting your audience with short messages on Messenger
Instagram - Using the Facebook advertising manager to promote your campaign on Instagram in both the feed and Instagram Stories
Offers - Serving personalised offers to select groups
Audience Network - Show your adverts to the same target audience on other mobile apps and websites.

And I'm sure we will see a lot more way for marketers to advertising with Facebook over the next 5 years. What that will look like we will have to wait and see.