MTV looks to Snapchat to reach the cool teens

MTV is gearing up to hook a new generation: the Snapchat kids.

The channel that once defined cool on TV is bringing two of its shows to the teen-heavy app. "Cribs" will premiere June 3 and run every Saturday, and "Girl Code" will launch July 27.

MTV's "Cribs" making a comeback isn't breaking news. MTV had announced the classic's return as a Snapchat show back in April 2016. At the time, it was expected to launch that June, with guests Mac Miller, Austin Mahone, and Travis Mills.

More than a year later, MTV is finally bringing Snapchat users into artists' homes. The first episode will feature DJ and producer Steve Aoki followed by Denver Broncos linebacker Von Miller, and professional skateboarder Nyjah Huston. The weekly shows are produced exclusively for Snapchat, meaning vertical-only and between three and five minutes per episode. Read more...

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