13 phrases that salespeople should never use

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Cold calling and pitching products are not easy tasks, even for the most experienced sales person.

Sometimes it's a matter of saying just the right thing. Other times, it's a matter of what not to say.

So sales intelligence platform Gong.io used machine-learning to try and make the art of closing a deal a little easier. Gong's data science team analyzed over 519,000 business-to-business sales calls, intended to sell cloud software products, and found 13 words that depressed the odds of closing a deal.

Take note salespeople of the world, here at the 13 words never to use during sales calls.

1. Show you how

This is a tricky one. Gong found that using this phrase one to three times during a call had no negative affect, but when it was used four times or more, close rates dropped by 13%.

The potential buyer wants to know more about why they need the product, not the intricate details of how it works.

2. We provide

When a prospective client hears these two words, they tend to put up walls. They are so overused during a sales call that people hear them as a sales pitch, tune out, and close rates drop 22% when used four or more times in a call.