Mic is laying off staff and pivoting to video, a move all too familiar in digital media
Mic, a news startup focused on millennials, is laying off 25 staffers as it prepares to shift to video.
It's a move that has become all too common among media startups.
Cofounder Chris Altchek told the company in a memo that the move was spurred by a need to become "the leader in visual journalism..."
This echoes a recent op-ed from Mic publisher Cory Haik, which suggested the need to move away from print and toward video.
"The much-lamented and much-snarked-about phrase 'pivot to video' is, if I'm being honest, somewhat warranted — video advertising is becoming central to every digital media company’s revenue model," she wrote in a post on Recode. Read more...
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Mic is laying off staff and pivoting to video, a move all too familiar in digital media
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Thursday, August 17, 2017
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