The battle between Walmart and Amazon moves into a surprising new arena
As the industry buzzes about Amazon's growing advertising power, its arch-rival is trying its best not to be outdone.
Walmart is now quietly bulking up its own online ads business, according to a recent research note from KeyBanc analyst Ed Yruma. Whereas the retailer previously used space on its site mostly for its own promotions, it's now increasingly selling it to other brands and vendors.
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Walmart's already tapping into the same sort of cocktail that's made Amazon such a potentially formidable force in the ads world: a valuable trove of data on customer shopping habits. The big-box retailer is now also plugging in information collected on in-store sales to give advertisers a fuller picture of the customers they're targeting. Read more...
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COntributer : Mashable http://ift.tt/2x2SpWr
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