How Starbucks made pumpkin spice into an insufferable global juggernaut
The leaves are falling from the trees, kids are back in school, and the pumpkin spice latte has reappeared on the menus of Starbucks all over the country.
Never mind that a few weeks of summer still remain. The beverage has become such an autumn staple that it has given Starbucks the de facto authority to declare the start of the season whenever its marketing department deems most opportune.
In the sickly sweet coffee drink, known in grating shorthand as the PSL, Starbucks has created a social phenomenon that transcends a relatively simple caffeinated concoction. It's a derisive cultural cue for the stereotypically "basic" taste, the genesis of a flavor trend that's invaded every other corner of the seasonal food world, and a 14-year-old cash-cow menu item that has become synonymous with the Seattle coffee house chain's brand. Read more...
More about Starbucks, Pumpkin Spice Latte, Psl, Business, and Web Culture
COntributer : Mashable http://ift.tt/2wQzf7k
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