How to engage Millennials on Instagram

Chart of the day: 41% of millennials have followed a brand in the last month

Nike is one of the most engaged with brands on Instagram.  A recent study by Global Web Index demonstrates how the company’s latest partnership with Instagram is likely to be a success.

The survey revealed that three-quarters of Nike-Buying Millennials are using Instagram every month, making it the most popular social platform for this audience. This audience is also 41% more likely to have followed a brand in the last month, and 52% are more likely to have commented on brand content.

What does this mean for marketers?

If you are targeting millennials bar in mind their willingness for brand-interaction and brand loyalty on social media. Look at integrating Instagram into your strategy if you are not already using it.

• Source: Global Web Index 
• Sample Size: 4, 274 internet users
• Recommended Resources: Instagram marketing

Contributer : Smart Insights