What you need to know in advertising today

Mark Zuckerberg

On Thursday, Facebook CEO Mark Zuckerberg outlined nine steps that Facebook would take to "protect election integrity" and "make sure Facebook is a force for good in democracy," including the delivery of $100,000-worth of Russia-linked ads to government officials and investigators.

“I care deeply about the democratic process and protecting its integrity," he said during a live broadcast on his Facebook page. "I don’t want anyone to use our tools to undermine our democracy.”

To read more about Zuckerburg's 9-step plan to prevent future elections from being hacked on Facebook, click here.

In other news:

We're soon going to know a lot more about how politicians use Facebook to advertise, which could impact their digital ad tactics. That's because of Zuckerburg has pledged to adopt new levels of advertising transparency and cooperation with investigators in light of the Russia-linked-ads-on-Facebook investigation.

Uber has lost its licence to operate in London. It's a major blow for the brand, which is hugely popular among Londoners.

This is how people are reacting to Transport for London's decision not to renew Uber's licence.

Why 'the most interesting man in the world' ditched beer for tequila. Dos Equis' longterm spokesperson Jonathan Goldsmith is now the spokesperson for Astral Tequila, owned by New York-based spirits company Davos Brands.

Pepsi CEO reveals her surprising response to controversial Kendall Jenner ad. Indra Nooyi, who has been PepsiCo's CEO since 2006, said she realized that the final scene, featuring Jenner and the policeman, caused the most controversy as it "linked back to Black Lives Matter."

Why Coke is endorsing a fake sports star. The brand is sponsoring the lead virtual character in Electronic Art's soccer game FIFA 17 to produce a video ad as an homage to the classic 1970s Mean Joe Green Coke ad.

A former employee at fintech startup SoFi has alleged a "fratboy culture" at the firm in a new lawsuit.Yulia Zamora said she was repeatedly harassed, and her suit comes after SoFi's CEO stepped down over wider harassment allegations.

Instagram will now let you add face filters while shooting live video. Previously, the app could only add filters to video and photos which had been captured first.

Here's what 24 of the most popular brand names really mean. Pepsi, for instance, was named after the medical term for indigestion.

Google and some of its ad exchange partners will issue refunds for ads bought through its systems that ran on websites with fake traffic, the Wall Street Journal reports. Google made the announcement in a blog post on Thursday.

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