There's a secret way to predict a movie's Rotten Tomatoes score

What if I told you there's a fairly reliable way to predict whether a movie is good or bad before any critics have published or tweeted a single word, sometimes days or weeks in advance of that Rotten Tomatoes score?

There is. It's been hiding in plain sight for years, but is gaining accuracy — the more powerful the Tomatometer becomes, the more predictive it becomes. And it's spooky how spot-on it already can be.

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Call it the Rotten Embargos score: a corollary roughly calibrated to the time between the lifting of a review embargo and the first available public showtimes. Movies whose reviews publish well in advance have significantly higher Rotten Tomatoes scores than those posted on shorter windows, and points between tend to correspond on a sliding scale. Read more...

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