Xiaomi teams up with Hrithik Roshan to launch a new Mi Band – HRX Edition

Xiaomi has come into a strategic business partnership with Hrithik Roshan’s HRX brand to launch the Mi Band – HRX Edition. The new fitness band is a slightly tinkered version of the popular Mi Band 2. However, with a price tag of Rs. 1299, the Mi Band – HRX Edition is significantly cheaper.

Being the world’s number one wearable vendor, Xiaomi aims to foster the adoption of fitness bands in India by collaborating with HRX, which is allegedly the first home grown fitness brand in the country. Moreover, the Chinese company has got Hrithik Roshan to promote the Mi Band – HRX Edition as the renowned actor is the founder of HRX.

Coming to the new Mi Band – HRX Edition, it is basically identical to the Mi Band 2. Except for the fact that the newly launched band sports a Bluetooth v4.0 modem instead of the Bluetooth v4.2 of the original one. This, however, brings some power efficiency improvements and the Mi Band – HRX Edition lasts over 23 days on a single charge.

Commenting on the launch of the new band, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, “Mi Band 2 was an extremely popular product for Xiaomi in India and with Mi Band - HRX Edition, we decided to invest in the product further to take our vision of innovation for everyone’ one step ahead. With Indians becoming more fitness conscious with each passing day, Indian fitness category is at an extremely dynamic stage and we believe the partnership between HRX and Xiaomi for Mi Band - HRX Edition makes it a perfect fitness device for all.”

Hrithik Roshan, the founder of HRX also spoke out, “I always envisioned HRX to be a platform that could inspire people to be the best version of themselves. Partnering with Xiaomi to launch the Mi Bands - HRX Edition is an opportune decision as they are in sync with our philosophy.”