Samsung won't stop its smart home push

forecast smart home install base

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Samsung sees a future where homes are "blanketed with connected, programmable devices," said David Eun, the President of Samsung Next, the company's investment arm, at The Wall Street Journal's D.Live conference in New York, Engadget reports.

The Korean tech giant already offers one of the most extensive lineups of smart home products of any device maker in the space. Since it purchased smart home startup SmartThings back in 2014, the company has released a host of new smart home products, including smart lights, security sensors, security cameras, smart tags, a new smart fridge, smart washers and dryers, and the hub that enables all the devices. Meanwhile, companies like Nest, Netgear, and GE remained focused on only a few smart home devices, such as security cameras or thermostats.

Samsung has no plans to slow its commitment to the nascent connected home market. Eun's comments show that the company's investments in the space won't be slowing down anytime soon, which could mean the firm plans to release new products in the near future, or could just be looking to make improvements to existing products. Samsung doesn't break out its revenue from smart home devices, but it hasn't scored a major hit in the space like Nest or Amazon have. The company seems determined to keep pursuing one, however, as it seeks to grab a share of the 73 million smart home devices that will be installed in US households in 2023.

BI Intelligence, Business Insider's premium research service, has compiled a detailed report on the US smart home market that:

Analyzes current consumer demand for smart home devices based off results from BI Intelligence's proprietary survey.
Forecasts future growth in the number of smart home devices installed in American homes.
Analyzes the factors influencing the proliferation of voice control devices in the homes.
Identifies and analyzes the market strategies of various companies that have integrated voice control into their smart home ecosystems.

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