10 essential TED talks for UX designers

Leading web design conference Generate New York is taking place 25-27 April 2018. Speakers include Dan Mall, Val Head, Donna Lichaw, Jason Lengstorf and more. Get your ticket now.

Design is an integral part of TED’s DNA. After all, that’s what the D in TED stands for: technology, education, design. Since way back in 1984, the nonprofit has been turning out design inspiration in the form of short talks that change the way we see the world.

UX design has grown up with TED, coming to maturity alongside the TED audience. So it’s no surprise that TED’s online platform is replete with talks that can inspire and improve UX design processes and outcomes. From talks on the future of prototyping user interfaces to comical musings on how to build a user-focused team, TED offers something for UX designers of every stripe.

These 10 TED talks shine a light on user experience design and innovative ways of building user-friendly products.

01. Got a wicked problem? Tell me how you make toast

Have a problem; make toast. Or, to put it more finely, think about the process you go through to make toast, and then apply that systematic approach to your original problem. That’s the advice of designer and problem-solver Tom Wujec.

In his TED talk, Wujec walks through a simple design exercise that "reveals unexpected truths about the way we think about things". By breaking down "wicked problems" into mental models UX-ers can use to get to the heart of the why users act like they do.

02. Simplicity sells

Ever thought of exposing UI blunders through some snappy musical numbers? Us neither, but former New York Times columnist and tech nerd David Pogue does just that.

In Simplicity Sells, Pogue exposes the very worst UIs he’s seen, and coins the phrase 'software rage' – that feeling users get from crummy interfaces. From Microsoft to Dell, no interface is safe from Pogue’s song and dance takedown. The Steve Jobs song is a must-hear.

03. The first secret of design is… noticing

He’s the man behind the iPod and the Nest thermostat, so it’s safe to say that product creator Tony Fadell knows a thing or two about great design. In his feel-good TED talk, Fadell lets us into his secrets for driving positive change in design.

From understanding habituation and neuroscience to learning from Jerry Seinfeld, Fadell has some awesome tips for building better product solutions.

04. 404, the story of a page not found

Uh oh. Looks like your user just got 404-ed. No one likes that. In fact, landing on a 404 is so unpleasant that it’s akin to a relationship break-up, claims Renny Gleeson. But it doesn’t have to be the case. In this TED talk, Gleeson reveals how he and his tech startup created better 404 experiences for users.

The key is in having empathy for the user and recognising the UX design potential of 404s. After all, says Gleeson, “little things done right actually matter. Well-designed moments build brands.”

05. The Beauty of Data Visualization

Our digital lives are full of complex data. From media trends to Facebook statuses, we as users are continually asked to parse, sort and understand ever larger quantities of information. It’s up to UI and UX designers, says David McCandless, to make that data comprehensible.

In this talk McCandless, a data journalist, discusses how designers can combat ‘information glut’ by designing information so it makes sense and tells stories. There are some great visuals and interesting insights on how context, psychology and empathy help users understand the world around them.

Next page: 5 more TED talks to help you improve your UX design

Get your Generate 2018 ticket now

Three-day web design conference Generate New York opens its doors on 25 April. As well as a packed schedule of talks from the industry’s best and brightest thought leaders, there are workshops, networking opportunities (with free drinks at the after party) and a lot more. Find out more about Generate New York.

06. How Airbnb designs for trust

As the co-founder of Airbnb, Joe Gebbia knows a thing or two about designing delightful digital experiences. In this talk, Gebbia tells the story of how Airbnb got started, and how he and his UX team create UIs that build trust.

Gebbia explains the ‘stranger bias’ that Airbnb users have to overcome by describing his own anxiety the first time he let a stranger sleep on an airbed in his apartment. In this talk, he also reveals how Airbnb uses of microcopy, user flows and microinteractions to build experiences that make strangers into friends.

07. How giant websites design for you (and a billion others, too)

Facebook’s Like and Share buttons are two of the most-viewed UI elements ever created. Get them right, and you can make life more delightful for billions of users, points out Margaret Gould Stewart; but get them wrong and you’ve got a riot on your hands.

As director of product design at the social media behemoth, Stewart has to be on top of the how and why of designing user experiences on a massive scale. Using real-world examples, she reveals three tips for how to design user interfaces for the entire world’s population.

08. Designers, think big!

What happens if you move from plain old ‘design’ to ‘design thinking’? That’s the question posed by CEO of IDEO Tim Brown in this talk. Brown argues that focusing on the small stuff in design isn’t working for us, and it’s time to make the shift to design thinking.

Starting with the example of the original design thinker, 19th century engineer Isambard Kingdom Brunel, Brown explains that design thinking can help us visualise the whole user experience and create new human-centric solutions through prototyping, collaboration and participatory design. Through inspiring examples of design thinking in the developing world, Brown breaks down of the benefits of thinking big in design.

09. Reinventing User Experience

Design. You’re thinking about it wrong. At least that’s what Kes Sampanthar thinks. We all want to create engaging products, but counting clicks isn’t the way to do it. Instead of thinking about aesthetics or even usability, we have to think about motivating users. We need Sampanthar’s design paradigm, ‘motivational design’.

Through a murder mystery story set in the Louvre and other fun stories, Sampanthar explains the psychology behind motivational design and how tapping into human pleasure centres can help us make engaging products.

10. The best computer interface? Maybe… your hands

Mobile gestures. Click rates. Pixels. Just some of the things that UI and UX designers won’t have to worry about any more if designer James Patten is right. He thinks the future might well involve digital information made visceral through incorporating physicality into a UI.

In this talk, Patten draws on his experience in robotics and kinetics to explore how we can use physical objects in interface design. Drafting in an army of mini robots, Patten experiments with taking the user interface off the screen and putting it into our own hands – literally.

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