Wendy’s brought the heat to SXSW

Paid Content by Wendy's

The Mashable House is back! And as expected, it’s a must-see experience for SXSW attendees.

Every year people flock to the Mashable house for the most entertaining, memorable, and Instagrammable experiences of the internet, IRL. And thanks to Wendy’s, this year was no different.

"Keep it Fresh, Not Frozen" PhotoBooth

From day one (49 years ago, to be exact) Wendy’s has believed in serving fresh, never frozen beef on every burger. Every day. Something the other burger guys just can’t claim.

Knowing that, they went about creating the freshest photo booth out there.

Guests were able to choose from an array of cool accessories, Hawaiian shirts, emoji hats, and sunglasses to bring a tropical feel to an icy cold freeze frame. Escaping the freezer burn frost threatening them from the background, guests mugged their best “too cool to be frozen” look as a slow-mo camera captured every detail. The final product was a hysterical video that was so fresh, it had to be posted right away. Read more...

More about Fast Food, Burgers, Wendy S, Mashable House, and Sxsw 2018