This incredibly useful new ASOS app feature uses a photo to save you money — and help you look your most stylish

Thumbnail

The best part of UK-based online retailer ASOS is that it sells pieces that look like high fashion, but with a very low pricetag.

Now, with Style Match, a new feature in its iOS and Android app, ASOS is making it a lot easier to put together the outfit of your dreams. (It was previously available to users in the UK.)

The feature allows users to search the ASOS database of roughly 85,000 products by uploading a reference photo to the app. So basically if you’re perusing Instagram and find an image of a coat that costs thousands, you can skirt the outfit FOMO and search ASOS for a less expensive version, instead.

A firm believer in both saving money and staying on the forefront of fashion, I tried it out, and found it to be very useful. In fact, it gets a coveted place in my iPhone's "Shopping" folder.

Here's what you need to know about ASOS Style Match:

The Style Match tool is built right into the search bar in the ASOS app.

You can search with keywords, or your phone’s photo reel automatically pops up at the bottom. I didn’t have to look hard for the tool, or where to plug in my reference photo, which was nice. Tip: You may need to update your ASOS app to find the Style Match tool.

It got really close to the real thing.

The first thing I noticed with my first few submissions was something I actually expected: Even though ASOS didn’t have any identical items to the reference photo, it spat out options that were similar, whether in texture, style or color.