What you need to know in advertising today
Want some Domino's pizza?
You could already get takeout or order a pie with a phone call, a few taps on the Domino's app, a tweet, an emoji or even by asking your Amazon Echo or Google Assistant — while racking up loyalty points along the way.
But now, Domino's is giving its customers yet another way to earn points under its loyalty program. As long as they have gaming skills.
The pizza delivery chain is rolling out "Piece of the Pie Pursuit," a mobile game that users can play to accumulate loyalty points.
To learn more about the game and how it's a brilliant scheme to capture more of your data, click here.
In other news:
Russian bots are rallying behind embattled Fox News host Laura Ingraham as advertisers dump her show. According to one website that tracks Russian propaganda on Twitter in near-real time, the hashtag #istandwithlaura saw a 2800% jump in 48 hours.
Facebook says you have control over your personal information — but you don't, really. When it comes to older apps, users still don't have control as these apps can continue to get access to your data even if you haven't used them in years.
'They can't afford to be precious': Why lots of advertisers aren't playing hardball with Facebook. There are thousands of advertisers on Facebook who are not even thinking about cutting or threatening to cut Facebook ads, because these brands rely on Facebook to generate much if not all of their business.
Zuckerberg slams Apple CEO Tim Cook's comments on Facebook as 'extremely glib.' Zuckerberg fired back at Tim Cook after the Apple CEO criticized Facebook amid a burgeoning scandal around the company's data practices and its role in political campaigns.
Snapchat roasts Facebook with a Russian-bot filter on April Fools' Day. The new filter available overlaid a Facebook-like design onto photos, complete with the cheeky addition of Russian-like text.
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Contributer : Tech Insider https://ift.tt/2EdBeoi
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