San Franciscans are waiting 30 minutes in line for these Japanese cheese tarts — here's what they taste like

 Would you wait 30 minutes in line for a two-bite cheese tart in a cute yellow package? The residents of San Francisco would — and do.

Popular Japanese pastry franchise Bake Cheese Tart debuted its fluffy, cream cheese-filled tarts at its new San Francisco location in downtown's Westfield shopping mall on May 4. It's the first American location for the Hokkaido, Japan-based chain, which counts 47 locations across Asia.

After being open for less than two months, the San Francisco Chronicle reporting that some were waiting north of 30 minutes in line one day just to get their hands on the treats. It's better now even than when it launched, with 7x7 reporting that some people waited for 90 minutes to get their tart.

We had to try these flaky pastries that are taking the city by storm, so we made the trip. But here's the thing: Not everybody agreed that they were worth the wait.

Here's the deal with these in-demand cheese tarts.

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I got to Bake Cheese Tart at about 1:20pm on a Monday afternoon. Local reports said that the line could get so long, it would stretch out into the nearby underground train entrance, so I came prepared to wait 30 minutes or more with my fellow hungry people...

...only to find that there was no line whatsoever. The entire ordering process from start to finish took maybe three minutes. The shop included of a wall of bright yello boxes for packaging the tarts, and an oven.

There was a limited-edition chocolate version of the cheese tart when Bake opened up in May. Now, though, you can only get the original recipe — and a strawberry flavor will be added to the menu in mid July, my cashier told me.

Source: Eater

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