Digital Marketing News: Smarty-Pants Speakers Drive Voice Search, YouTube’s Rejiggered Hashtags, & Google’s Word Count Wisdom

Report: Smart speaker ownership driving voice adoption on smartphones The popularity of voice search on smartphones has grown in part due to more Americans owning smart speakers, with a new NPR and Edison Research report revealing 18 percent now own so-called smart audio devices. Marketing Land Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177% New research data shows that Instagram had ad spending four times Facebook’s rate year-over-year during the second quarter of 2018, while YouTube's ad spend was nearly triple that of last year. Marketing Land Emojis Score With Mobile Users New study data shows that the use of emojis has resulted in a sizable boost of mobile e-mail open rates, with open rates boosted over 80 percent resulting in 363 percent revenue gains, but are digital marketers convinced? MediaPost YouTube Shows Searchable Hashtags Above Video Titles YouTube has begun showing searchable hashtags above the title of each video. The first three hashtags of a video’s description field have gained prominence with the change, offering new opportunities for YouTube marketers looking to optimize video findability. Search Engine Journal Google: Word Count Isn't Indicative Of Quality Google has indicated that written content isn’t ranked solely by word count numbers. Short or not-so-short, good writing is rarely tied to formulaic word counts, Google has hinted. Search Engine Roundtable Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users Google has announced new features for developers using its AMP Stories format, including several monetization features and additional metadata attributes targeting digital marketers. Marketing Land Twitter Releases New 'Playbook for Agencies' Which Includes a Heap of Twitter Promotion Tips Twitter has published a new guide offering ad tips and more, in its agency playbook announced this week. The guide’s insight is applicable to a wide swath of digital marketing professionals. Social Media Today An update to referral source URLs for Google Images Google announced recently that it will soon implement a new referrer URL specific to Google Images. Digital marketers working with country-specific search queries also get specific new guidelines from Google. Google Webmaster Central Snapchat beefs up ad targeting in deal with Nielsen Segmented audience data is finally coming to Snapchat, as the firm recently announced a new partnership with Nielsen that brings some 30,000 segments to marketers using the firm's newest addition. AdAge Inside the Mating Rituals of Brands and Online Stars The New York Times examines influencer morality clauses and the rise of online stars from YouTube, Instagram, Twitter, Twitch, and others, with newfound brand credibility often following. The New York Times ON THE LIGHTER SIDE: A lighthearted look at lifestyle brands by Marketoonist Tom Fishburne — Marketoonist How Kit Kat managed to turn a viral tweet into a branded proposal — SEO Roundtable This Man Tried to Break the World Record for Paper Airplane Flight — Wired TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Natural Language Generation: The Future of Content Management — e-Spirit
• Lee Odden — The Top 13 Content Marketing Influencers to follow in 2018 — JBH

What are some of your top influencer marketing news items for this week? Thanks for reading, and we hope you'll return next week for the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

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