Meet the 30 healthcare leaders under 40 who are using technology to shape the future of medicine

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The healthcare industry has no shortage of big ideas.

Whether by eliminating the hassle of visiting a brick-and-mortar pharmacy or by changing the way we store and access personal data, young leaders are working to make healthcare a better experience for everyone.

Drawing from nominations that came in from top healthcare executives, entrepreneurs, and investors, Business Insider has come up with 30 leaders under the age of 40 who are shaping the future of medicine.

Here's our list of top young leaders engaged in groundbreaking work in healthcare technology, listed alphabetically.

Tanvi Abbhi, 30, and Dr. Nora Zetsche, 29, are making it easier for doctors and nurses to coordinate care for their patients.

Abbhi and Zetsche first met back in middle school, where they became friends. Their lives and career paths took different turns in the following years as Zetsche served as a radiology resident, while Abbhi worked with entrepreneurs around the world. Zetsche's work in healthcare left her frustrated by how poor she thought the experience was for both doctors and patients. "I felt strongly there are better ways to manage that experience on both sides," she said.

So in 2016, the two came back together to start Veta Health, a New York-based startup that aims to make healthcare more connected both inside and outside the hospital, ideally making the experience better for doctors and patients. The startup develops software intended to make it easier for doctors and nurses to coordinate patient care, and it also communicates with patients to ensure they're hitting their treatment goals.

"The healthcare transformation we see ourselves in is moving from episode-based to extending care delivery to beyond care settings of hospitals," Zetsche said.

Through Veta Health's platform, patients can connect with doctors and nurses to make sure they're on the right treatment track. That way, those caretakers can keep tabs on a patient's progress even when they aren't in the office for an appointment.

Piraye Beim, 39, is bringing precision medicine to women's health.

While getting her Ph.D., Beim was closely tracking a revolution in cancer treatment. Researchers were starting to investigate genetic mutations and their role in driving cancer's growth. Drugs began emerging to target those mutations. But something was missing.

"I didn't see that same playbook coming to reproduction and women's health," she said.

So in 2009 she set up Celmatix, a company meant to do exactly that. Almost a decade later, Beim still serves as CEO for the New York-based company, which makes a genetic test that screens for risk factors associated with female fertility. Celmatix also makes software that collects clinical data for reproductive medical centers and now has 90,000 patients on it. The company has raised $60 million in funding.

Dr. Robin Berzin, 37, is building a doctor's office that could be the future of medicine.

Berzin's interest in wellness dates back to her days training as a doctor at Columbia University and the Mount Sinai Health System in New York. After starting a company that provided a secure messaging platform for hospitals, Berzin began to think about how else the market for primary care, the basic level of healthcare you experience when you get an annual physical, could be disrupted.

"It seemed obvious to me to build a new system for primary care that not only re-operationalized medical care but also that incorporated tracking, and mental health," Berzin said. That’s why she started Parsley Health, a medical practice that has raised $10 million in funding.

Founded in 2016, Parsley Health has centers in New York, Los Angeles, and San Francisco and is the only medical practice located in WeWork spaces. Parsley is focused on functional medicine, a type of practice that tries to take a more comprehensive, holistic approach at treating the underlying cause of a particular disease. For a monthly fee of $150 you get not just primary-care visits but nutrition plans and supplement regimens along with more in-depth genetics and microbiome testing.

See the rest of the story at Business Insider