The best camera for creatives in 2018 – Amazon Prime Day edition

Plucking out the best camera from a sea of seemingly similar models can be taxing. With so many capable cameras across many categories, even deciding on the right format may prove challenging – but we can help. In this guide, you’ll find the best DSLR, mirrorless and compact cameras for photography you can buy, whatever your budget or skill level.

And the good news is that with 36 hours of Amazon Prime Day deals launching at noon on the 16th July, finding the best camera for the lowest price is easier than ever. Our price comparison tool will show you all the best Prime Day deals on our favourite cameras in the guide below – or you can peruse more camera deals directly on Amazon:

See more Amazon Prime Day deals: US | UK | Australia | India

You'll need a Prime account to take advantage of the Prime Day deals – but if you're not sold on membership, you can still take part by signing up for a free 30-day trial (and cancelling before the trial period is up).

So what's the best camera out there right now? We think it's the Nikon 7500. It’s a camera for everyone, with great image quality, glorious 4K video and a vast assortment of lenses for every eventuality. If video is your thing, our best 4K camera is the Panasonic Lumix GH5, with its impressive breadth of movie-making features.

Of course, the best camera for you depends on what you need it for. Whatever your creative output, we’ve got the right option here: you’ll find the best DSLR and our favourite cheap DSLR at the top of this list, with superb mirrorless and compact options further down. We’ve also covered the best action cameras, as well as the best travel camera for your holidays – and even the best camera phone, for those times when you don't want to carry a camera.

Here's our pick of the best cameras for photography out there…

It may not be the newest camera here, but the Nikon D7500 is still our pick of the moment – and it comes at a great price. It really is a camera for everyone that manages to shine in so many departments. It boasts an imaging pipeline identical to that inside the far pricier Nikon D500 model, bags of control over image capture, and compatibility with a vast assortment of lenses that stretch back decades. And it all comes in a robust, affordable body that would be great as an upgrade from a more junior camera, but is powerful enough to serve as a backup for a full-frame camera like the Nikon D850 (below).

The 20.9MP sensor is a sound performer, with a more modest pixel count that allows for an ISO range up to an option equivalent to a staggering ISO 1,640,000. Meanwhile, videos are recorded in glorious 4K quality, and bursts of images can be fired at 8fps when action presents itself. All of this makes the Nikon D7500 particularly suited to outdoor photography. You can buy the camera on its own, although a kit with the AF-S DX Nikkor 18-140mm f/3.5-5.6G ED is also available – this particular combination will leave you primed for every eventuality. If you’re feeling a little more flush, take a look at the Nikon D500, which is similar in its intentions but a little more powerful.

The Nikon D850 is still top dog in the DSLR world, and unchallenged by Canon when you consider just how many things it gets right. Normally such cameras are intended to excel in one area, such as speed or resolution, but the D850 delivers in all of them. Its 45.7MP sensor produces richly detailed images, particularly as it lacks an anti-aliasing filter, while 7fps burst shooting can be boosted to 9fps with an optional grip and battery. The 153-point AF system, meanwhile, is still Nikon’s most comprehensive iteration. And naturally, 4K video is on board too.

Around its solid core, the camera is ready for unlimited creativity, with time-lapse shooting, slow-motion video output in Full HD, in-camera Raw processing and a raft of other post-capture adjustments all falling to hand. Shooting at night? Many of the camera’s controls light up, and the ISO range stretches to a setting equivalent to 102,400 – a rarity on a camera with such a populated sensor. Need to shoot silently? This is not possible on many other DSLRs, but here you can fire 30fps bursts in complete silence.

Targeted at pros – and as at home in the studio as it is in the field – the Nikon D850's body usually comes on its own. But if you don’t already own a lens you’ll be well served by partnering it with the excellent AF-S Nikkor 24-70mm f/2.8E ED VR for general use. Can’t quite stretch to the D850’s asking price? Good-quality examples of the older Nikon D810 can still be found online.

The Canon EOS 200D / Rebel SL2 is neither the cheapest entry-level DSLR nor the newest, but it gains a spot on our best camera for creatives list by breaking from entry-level DSLR norms to provide a particularly generous feature set. In essence, it feels like it’s designed with the entry-level user’s needs and desires in mind, rather than a particular price point. The 24.2MP appears fairly conventional, but it’s furnished with Dual Pixel CMOS AF technology to make focusing nice and swift in live view, and focusing transitions smooth and professional when creating videos. These are captured in Full HD rather than 4K quality, but the option to record to 60p and a mic input boost its potential for high-quality recordings.

The flip-out LCD, meanwhile, is a boon for shooting from unorthodox angles, and its super-sensitive touch panel lets you focus effortlessly where you want by touch. The camera’s DIGIC 7 processing engine is one of the newest, and this allows for a range of Picture Styles and in-camera Raw processing, while the full Wi-Fi, NFC and Bluetooth trinity of connectivity options star alongside.

You can grab it as a body-only option, although most people just getting started will no doubt want to spend a shade more to pair it with the EF-S 18-55mm f/4-5.6 IS STM lens. If you’re feeling adventurous, you can even opt for a kit with the all-encompassing EF-S 18-135mm f/3.5-5.6 IS STM instead, and if you fancy something similar but with a bit more powerful, take a look at the Canon EOS 800D. This is a great option for the first-timer, particularly if live view or video is your thing.

It’s difficult to know where to start with the Panasonic GH5; there’s simply so much to pique the videographer’s interest. 4K footage can be recorded in both DCI 4K and UHD 4K flavours without the heavy crop factors that plague other 4K models, and this is captured in high-quality 10-bit 4:2:2 (internally). You can also use focus peaking to get focus bitingly sharp, call on an anamorphic shooting option, capture at high speeds for slow-motion output and opt for a (paid-for) log option. Video aside, there’s plenty more to love, from the excellent 3.6 million dot viewfinder and articulating LCD through to 9fps shooting and 225 AF points, all inside a sturdy, weather-sealed body.

Not quite what you need? The newer Panasonic GH5S variant opts for a 10.2MP sensor for better dynamic range and low-light performance, but misses out on sensor-based image stabilisation. Alternatively, the older Panasonic GH4 also provides 4K recording, and would make a good alternative if your budget doesn’t quite reach what’s being asked here.

Panasonic has made more effort than most to make 4K video a feature on cameras of all levels in recent years, so it’s no surprise that our favourite cheap 4K camera is a Lumix model. The Panasonic G80 is phenomenally well specified for a camera with such a reasonable price tag, with a powerful five-axis image stabilisation system keeping everything stable, together with a high-quality 2.36 million dot electronic viewfinder and a touchscreen that flips out and responds to the lightest of touch commands. With video, the camera shoots 4K UHD footage to regular 30p and cinematic 24p options, with a microphone port at its side and a hotshoe to mount it.

A slew of further video-oriented features on the inside make your life easier, from focus peaking and zebra patterning through to a live cropping mode that pans a 4K scene without you needing to move the camera, outputting the results in Full HD. There’s even a flat Cinelike Gamma D profile to give you a better starting point for grading. Is that 16MP sensor putting you off? It shouldn’t. Panasonic opted to remove its anti-aliasing filter, the result being that images are more crisp and detailed than they would be otherwise. Grab it with the 12-60mm f3.5-5.6 LUMIX G VARIO POWER O.I.S kit lens if you want a great all-purpose package, or as a body only if you require a more exotic optic. Overall, a top option for anyone looking to get into serious videomaking on a shoestring.

Just as Nikon’s D850 quickly became the DSLR that everyone wanted to switch to, Sony’s A7 III has mirrorless users saving up their pennies. While many models have their specific focus and target audience, the A7 III really is a camera for all. A 24MP full-frame sensor, hybrid AF system that covers a staggering 93 per cent of the frame and 4K video from oversampled footage are just a sliver of the highlights. Sony has focused on the details too, installing the useful AF joystick that found fans on previous models, and boosting battery life to a very respectable (by mirrorless standards) 710 frames.

The A7 III is a great all-rounder, with a versatile feature-set that makes it a great fit for a range of applications, but the older Sony A7 II is still very much on a sale and worth considering if you fancy something more keenly priced. Either way, grab it with the FE 28-70mm F3.5-5.6 OSS if you’re just getting started, unless you already own a lens or two.

Today’s compact cameras are incredibly advanced, and while the RX100 Mark IV is now a couple of years old, it’s hard to think of a camera that offers the same great balance of price, specs and portability. Despite the powerful partnership of a large 1in sensor and 24-70mm f/1.8-2.8 optic at its heart, and a high-quality electronic viewfinder that pops up on demand, it somehow manages to be smaller and lighter than most other compacts.

And for anyone looking to travel light, it delivers plenty. The rear LCD screen flips up and round to face the front, while a maximum shutter speed of 1/32,000sec (with the electronic shutter) permits super high-speed motion to be captured with clarity. On the other end of the shutter-speed scale, a built-in ND filter allows for longer exposure than would be otherwise possible, as well as video recording in bright light. And all of this is before we get to 4K video, with slow-motion footage recorded at up to 1000fps too. It’s also wirelessly connected and charges through its USB port. Really, there’s little it can’t or doesn’t do.

The camera has been updated by both the RX100 Mark V and the recently announced Mark VI model, and these are worth considering if action or travel photography are more your thing. For everyone else after a more everyday camera for photography, the Mark IV's more modest feature set and price tag will no doubt suit you better.

The Sony RX10 III is another camera that has been updated since its launch but is still recommended for its price-to-spec sheet – particularly as it often subject the the odd cash back offer. So why is it so tempting for travel photography? The core combo of a stacked 1in sensor and an impressively bright 24-600mm (equiv) f/2.8-4 lens is mostly why it's so special, as you just don’t get that balance of sensor size, focal range and brightness in such a compact package anywhere else. But it’s the fact that these features are both excellent performers, rather than marketing highlights, that makes the camera such a pleasure to use.

Thankfully the lens is primed with a very effective image stabilisation system to keep everything crisp. Meanwhile, 4K video recording is augmented by a range of supporting technologies and recording options, including both headphone and microphone ports and a raft of slow-motion shooting options. The weather-sealed body is also a massive bonus for those traveling through the odd patch of inclement weather, while the ergonomics allow you to get the kind of purchase that you’d normally have to turn to to a DSLR for.

Don't need such a humongous optic? The older Sony RX10 Mark II provides much the same but with a 24-200mm (equiv) lens. Feeling fancy and want something more powerful? The newer RX10 Mark IV boasts a superior 315-point phase-detect AF system and a touchscreen, and a faster 24fps burst rate on top of sundry changes.

It might be a doppelganger for the previous HERO5 model, but GoPro gave the HERO6 a considerable boost on the inside over its predecessor. While the camera maintains the highlight specs of a 12MP sensor and 4K video recording, video can now be recorded at up to 60fps, with a fresh GP1 chip now allowing three-axis image stabilisation along with better colour accuracy and more efficient video compression.

GoPro has a number of rivals that offer cheaper alternatives, but the HERO6 boasts a number of tricks that justify its more premium billing. You can venture 10m underwater without a housing, and take advantage of a built-in GPS system, accelerometer and gyroscope. And you can even use your voice to command the unit to perform key actions. Need to zoom? Simply slide a bar on the rear 2in touchscreen display. Together with so many other features, such as Raw shooting, HDR capture, Wi-Fi and Bluetooth, it's clear that the HERO6 is far better suited to a variety of creative endeavours than your average action camera. Definitely one for thrill-seekers.

Also read: The best cheap GoPro deals for filmmakers

Smartphones may have shrunk the compact camera market to a fraction of its former size, but the presence of cameras like the PowerShot SX620 HS prove that there are still good reasons for the two formats to co-exist. After all, what smartphone offers a stabilised 25x optical zoom range that stretches from 25-625mm (in 35mm terms), together with the SX620 HS’s level of physical control?

Despite its beefy focal range, Canon has designed the camera with a svelte body that will still slip inside your pocket without any bother. This makes it great for those after a basic travel camera that’s as happy to hone in on far-off details as it will capture sweeping landscapes. And with Wi-Fi and NFC on board, you can quickly get your creations out into the wider world without hassle.

If you’re after something similar but don’t quite need that monstrous zoom, the arguably more handsome IXUS 285 HS is worth popping on your shortlist.

Fast becoming the cameraphone of choice for creatives in all all fields, the fact that the Google Pixel 2 integrates seamlessly with Google’s whole ecosystem is a massive draw in itself, but top-quality hardware and usability makes the deal even sweeter. Powered by a Snapdragon 835 processor, the 12.2MP rear camera captures some of the finest stills on a smartphone to date, with the wide f/1.8 aperture ensuring that it admits plenty of light. Optical image stabilisation is also on board to help keep everything sharp, while top-quality 4K video recording features alongside. Everything is also viewed through a 5in AMOLED Full HD display too, which is colourful and crisp, although the lack of a proper headphone port might not suit everyone.

There are rumblings of a third-generation version coming shortly, so if you absolutely must have the latest in smartphone tech you may want to hang on for that – plus the price of this version will likely drop. Otherwise, this is a fine choice if you want to capture still and videos and don’t want to be burdened by a bulky setup.

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