Recap: Small Business Summer School Live Stream

Summer School? Usually these words strike the fear into people as it reflects a Summer of work and not play. But that is not what this Summer School session is about!

Yesterday, Google, along with Vistaprint, LinkedIn and of course, Constant Constant, came together to host a series of sessions for small businesses on how to ramp up for the holidays and enter the second half of 2018 strong. We joined this group live from New York, along with over 17,000 registered small business audience members to launch this informative and exciting session. Now that doesn’t sound too bad, does it?

Yes, Live events are always fun – but no worries if you didn’t make it! We live tweeted this entire event, and have the full recording available just for you. Check out the recap below along with some tips that we shared live from the sessions:

Summer School started off with Social Marketing 101, taught by Julia Cabral from LinkedIn. Julia reviewed how to increase your presence and grow your business with LinkedIn. Here are some tips we tweeted live:

Let’s talk about @LinkedIn etiquette. Make sure you’re connecting with the people you know and the people you want to know — but make it personal, not sales-y, and nurture these new connections. @jcab6 #SmallBizSchool pic.twitter.com/MIuElTP8JL

— Constant Contact (@ConstantContact) July 25, 2018

“As the owner, you’re the face of your business … @LinkedIn gives you the opportunity to establish your credibility and your trust.” Great advice from Julia! @jcab6 #SmallBizSchool pic.twitter.com/cnEbdaCSUe

— Constant Contact (@ConstantContact) July 25, 2018

For more tips, check out the full video here.

The following session kicked off with our favorite subject, Email Marketing 101, with none other than our very own Dave Charest. Dave delved into email marketing fundamentals to get ready for the holiday season. This included best practices for collecting email addresses and engaging and strengthening relationships with your customers and email subscribers. Here are some of the tips we tweeted live:

Encourage people to engage with you! Remove non-essential information from your emails to drive your desired actions. Always provide value. Great tips from @DaveCharest! #SmallBizSchool pic.twitter.com/9AtY0xZCJO

— Constant Contact (@ConstantContact) July 25, 2018

Don’t exhort people to join your mailing list — no one wakes up wanting more email. Make it personal and about them, remember to provide value and focus on what’s in it for them!

Thanks for the tips, @DaveCharest! #SmallBizSchool pic.twitter.com/p05HaOjEft

— Constant Contact (@ConstantContact) July 25, 2018

For more tips, check out the full video here.

The next class was Local Marketing 101 with Stasia Kudrez from Google. This session highlighted the best ways to connect with local shoppers directly on Google Search, using reviews, posts and more. Check out these tips we tweeted live:

Think about your audience. Who are the people that you want to do business with this holiday season and how can you attract them? Here are tips for writing great posts courtesy of @anastasiakudrez @Google #SmallBizSchool

Join us here: https://t.co/Rq6ESoIMv3 pic.twitter.com/r9qZOWHzmZ

— Constant Contact (@ConstantContact) July 25, 2018

55% of shoppers begin research in October or earlier!

Join #SmallBizSchool to learn the tips and tricks behind “Google My Business” with @anastasiakudrez of @Google! pic.twitter.com/lsydc17vnC

— Constant Contact (@ConstantContact) July 25, 2018

For more tips, check out the full video here.

The final session leading up to the live Q&A was Holiday Marketing 101 with Kristen Johnson from VistaPrint. During this class, Kristen shared marketing secrets to help create a holiday plan you can stick to during the chaos of the busy season. The secret is out on how you can ensure you hit your goals this holiday! Here are some tips we tweeted live from this session:

Your customers are conditioned to shop during the holiday season, don’t miss out on the sales by ignoring social media. Here’s your Holiday Marketing Checklist courtesy of @Vistaprint: https://t.co/WFTWAVpirU #SmallBizSchool @KrstenJohnson pic.twitter.com/2nEkd2oIQv

— Constant Contact (@ConstantContact) July 25, 2018

On average #smallbiz owners will spend $560 for a marketing budget during the holiday season, but many don’t know where to begin. @KrstenJohnson @Vistaprint #SmallBizSchool pic.twitter.com/W7ixTc657H

— Constant Contact (@ConstantContact) July 25, 2018

For more tips, check out the full video here.

After attending this year’s Small Business Summer School, you have what it takes to tackle the 2018 holiday season like a pro. Want to watch the full live stream? The video is available here:

Everything and everyone really came together for this Small Business Summer School Live Stream. We are proud to be involved in such an exciting event, and loved connecting with small businesses live from all over the globe.

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