How personalization supports customer lifecycle marketing

Personalization offers great opportunities for retailers to improve relevance across the customer journey Successful e-commerce marketing today requires consideration of the full customer path-to-purchase, shown below across the Smart Insights RACE planning framework. The infographic shows the vast number of …..

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How personalization supports customer lifecycle marketing How personalization supports customer lifecycle marketing Reviewed by mimisabreena on Thursday, August 16, 2018 Rating: 5

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