I flew from the US to London in economy on Europe's newest budget airline — here's what it was like

Primera

Primera Air is a low-cost Nordic airline that launched transatlantic routes from London Stansted Airport and Paris Charles de Gaulle Airport to New York, Boston, Toronto and Washington DC in April this year.
Flights start from $99 one-way.
We tested out the airline to find out what it's like.

It's not unusual to fork out $1,000 for a flight from New York to London on a summer weekend. So when I heard that a low-cost airline was offering $99 one-way flights, I jumped right on it.

Primera Air is a low-cost Nordic airline that started offering transatlantic flights from Boston, Washington DC, and Toronto to Paris and London in April this year.

It celebrated the launch with a limited selection of $99 one-way fares. While these didn't last long, the airline promised to offer "prices previously unseen," which continue to start at $99.

We put the airline to the test, find out what happened below:

From the get-go, the website is easy to use – each option and price is clearly marked out for passengers.

The price jumps up considerably when booking a 'flex' economy ticket. However, it's less expensive when opting for 'comfort.'

The sales process isn't as aggressive as other low-cost airlines. There's just one page that pushes the various add-ons.

Months passed without thinking about my Primera flight until 24 hours before when I came to check-in online. This is when reality hit that this really is a no-frills airline as there wasn't an option to check-in online. The only option you have is to pay for a reserved seat.

Primera advises customers to arrive at the airport three hours before the flight departs. This advice might seem overly cautious, it's is not. The queue was massive when I arrived at Newark airport.

See the rest of the story at Business Insider