It’s time for marketers to ditch outdated metrics like reach and impressions
Rather than stubbornly sticking with broad strategies aimed at increasing general awareness, marketers can make an impact by embracing a targeted approach via 'relevant awareness' More than 40 brands purchased and ran national television spots that aired during the 2019 …..
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It’s time for marketers to ditch outdated metrics like reach and impressions
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Wednesday, May 22, 2019
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