Now that WarnerMedia and Discovery have announced their planned merger, many employees no doubt are jittery about the prospects of job cuts.
The companies said they'd be seeking $3 billion in savings, and as much as 75% of the pledged cost savings can come from cutting staff and overhead in big mergers like this, sources told Insider.
Key points:
Some cost savings could also come through sharing resources, such as deduplicating subscription costs for sales software and professional services fees.
One media analyst pointed out that Warner already went through robust cost-cutting and that advertising sales could be somewhat spared because of the importance of client relationships.
The content side is expected to be relatively secure, since there's little overlap between the two companies' assets and content is how they're pitching the merger as a way to compete with Netflix and Disney.
The privacy era is leading advertisers to change how they target and measure their ads and get their data house in order.
One is beer giant Anheuser-Busch InBev, which has prepared for the shift by beefing up its first-party data, adding information about more than 2.5 billion consumers over the past two years.
The company told Tanya Dua having this data has helped it improve its ad targeting, leading to spikes of up to 80% in some cases. It's also helping with things like new product research.
Maybe most important, it's reduced its dependency on the walled gardens like Facebook and Google.
Reviewed by mimisabreena
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Wednesday, May 19, 2021
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