Starbucks looks to media to make an impact
During this election season, we could all use a cup of coffee and a feel-good story. Starbucks wants to have you covered on both.
The coffee chain has made a series of 10 short documentary videos about inspiring Americans entitled "Upstanders," with each piece telling the story of a person who has done something positive for others.
The project is the most recent effort by Starbucks CEO Howard Schultz to bring about optimism by changing the national conversation, a goal he listed right beside making coffee and keeping his shareholders happy.
"Over the last couple of years as a company, I think we've asked ourselves, 'what is our core purpose?'" Schultz told Mashable. "We thought it was so vitally important to get these stories out." Read more...
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Credit to Mashable http://ift.tt/2cFSE4R
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